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Moderating Focus Groups

A Practical Guide for Group Facilitation

Moderating Focus Groups by Thomas L. Greenbaum
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US$ 77.00
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

SAGE Publications; November 1999
264 pages; ISBN 9781506320564
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Title: Moderating Focus Groups
Author: Thomas L. Greenbaum