The Leading eBooks Store Online 4,410,490 members ⚫ 1,532,108 ebooks

New to eBooks.com?

Learn more

Networks in Marketing

Networks in Marketing by Dawn Iacobucci
Buy this eBook
US$ 64.00
(If any tax is payable it will be calculated and shown at checkout.)
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.
SAGE Publications; August 1996
465 pages; ISBN 9781452248738
Read online, or download in secure PDF format
Title: Networks in Marketing
Author: Dawn Iacobucci