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Nonprofit Marketing

Marketing Management for Charitable and Nongovernmental Organizations

Nonprofit Marketing by Walter Wymer
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US$ 130.00
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
SAGE Publications; March 2006
384 pages; ISBN 9781506319087
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Title: Nonprofit Marketing
Author: Walter Wymer; Patricia A. Knowles; Roger Gomes
 
ISBNs
145224569X
9781412909235
9781452245690
9781506319087