Persuading Aristotle

The Timeless Art of Persuasion in Business Negotiation and the Media

by Peter Thompson

Subject categories
ISBNs
  • 1741150310
  • 9781864487398
  • 9781741150315
Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how.

  • Allen & Unwin; November 1998
  • ISBN: 9781741150315
  • Read online, or download in secure PDF or secure ePub format
  • Title: Persuading Aristotle
  • Author: Peter Thompson
  • Imprint: Allen & Unwin
Subject categories
ISBNs
  • 1741150310
  • 9781864487398
  • 9781741150315