Consumer Identites

Agency, Media and Digital Culture

by Candice Roberts, Myles Ethan Lascity

Subject categories
ISBNs
  • 9781783209811
  • 9781789380453
  • 9781789380460
Consumer Identities explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, the collection demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgment that identity is a constructed and contested space, the authors analyze emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities, and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in popular culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.
  • Intellect Books Ltd; March 2019
  • ISBN: 9781789380453
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Consumer Identites
  • Author: Candice Roberts (ed.); Myles Ethan Lascity (ed.)
  • Imprint: Intellect
Subject categories
ISBNs
  • 9781783209811
  • 9781789380453
  • 9781789380460

About The Author

Candice D. Roberts is assistant professor and director of the Communication Arts program at St. John’s University, New York. Myles Ethan Lascity is assistant professor of journalism and director of the Fashion Media program at Southern Methodist University.