Insights from the New Implicit Measures

by Richard E. Petty, Russell H. Fazio, Pablo Brinol

This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people�s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des

  • Taylor and Francis; October 2008
  • ISBN: 9780203809884
  • Edition: 1
  • Read online, or download in secure ePub format
  • Title: Attitudes
  • Author: Richard E. Petty (ed.); Russell H. Fazio (ed.); Pablo Brinol (ed.)
  • Imprint: Psychology Press