“This book is the only guide you'll need to get past the Second Life hype and find out what all the buzz is about.” —Mark Frauenfelder, co-founder of Boing Boing, the world's most popular blog
“A startlingly lifelike 3-D virtual world...Second Life [is] about building things, meeting people, and expressing yourself.” —Time about Second Life
“If you want to stay abreast of what's happening in tech, you need to get inside Second Life.” —Fortune about Second Life
“Second Life...is riding a real-world wave of new users and publicity that suggests the blossoming of an Internet superstar.” —U.S. News & World Report about Second Life
Paul Carr is co-founder of the cross-media publishing house The Friday Project, and founding editor of the award-winning satirical "comment sheet," The Friday Thing (www.thefridaything.co.uk). He regularly speaks about new media at events around the world, and is the author of eleven books.
Graham Pond is a journalist, editor of various online newsletters, and editor-in-chief of Fridaycities.com. He has lived in various European cities but has now settled in London where, like his avatar in Second Life, he can often be found lounging around in an Elvis wig and a skirt.