Building Social Business

The New Kind of Capitalism That Serves Humanity's Most Pressing Needs


The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems.

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.
  • PublicAffairs; May 2010
  • ISBN: 9781586488635
  • Read online, or download in secure EPUB format
  • Title: Building Social Business
  • Author: Muhammad Yunus
  • Imprint: PublicAffairs

In The Press

"In nine short, well-written chapters, Yunusprovides genuine insight into global poverty and a unique perspective on theways in which social businesses can coexist with traditional businesses toalleviate poverty and improve the lives of the world's citizens." CHOICE

About The Author

Muhammad Yunus was born in Chittagong, Bangladesh, educated at Dhaka University, was awarded a Fulbright scholarship to study economics at Vanderbilt University, and became head of the economics department at Chittagong University in 1972. He is the founder of Grameen Bank. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize. Karl Weber is a writer based in Irvington, New York. He coauthored Yunus's best-selling book, Creating a World Without Poverty.