Reading Tourism Texts

A Multimodal Analysis

by Sabrina Francesconi

Series: Tourism and Cultural Change

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.

In The Press

Sabrina Francesconi, who is a leading light among a new generation of multilingual Italian women academics exploring the language of tourism, has been researching the sub-field for over a decade. The result is a well-referenced, comprehensive text that examines in depth Anglophone promotional discourse from an outsider perspective in a fast-moving digital age.

About The Author

Sabrina Francesconi is Adjunct Professor of English Linguistics and Translation at the University of Trento, Italy. Her research interests include English for Tourism, Multimodality, Multimodally Expressed Humour (MEH) and Genre Analysis.