Barry H. Cohen

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Explaining Psychological Statistics
Wiley (2013)
US$149.85

Praise for the previous edition of Explaining Psychological Statistics "I teach a master's level,...

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work

10 Ways To Screw Up An Ad Campaign

And How to Create Ones That Work

Adams Media (2018)
US$7.59

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common...

Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business

Start-Up Smarts

The Thinking Entrepreneur's Guide to Starting and Growing Your Business

Adams Media (2009)
US$13.99

"The section on testing your new business concept is unlike anything in any other book on start-ups....

Essentials of Statistics for the Social and Behavioral Sciences
Wiley (2004)
US$45.90

Master the essential statistical skills used in social and behavioral sciences Essentials of...

Introductory Statistics for the Behavioral Sciences
Wiley (2011)
US$130.95

A comprehensive and user-friendly introduction to statistics for behavioral science students—revised...