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Diffusion of Innovations, 5th Edition
Free Press (2003)
US$25.99

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. ...

Diffusion of Innovations, 4th Edition
Free Press (2010)
US$9.99

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has...

Entertainment-Education and Social Change: History, Research, and Practice

Entertainment-Education and Social Change

History, Research, and Practice

Taylor and Francis (2003)
US$72.51

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E)...

Agenda-Setting
SAGE Publications (1996)
US$72.50

What is the major social problem in the news today? Who made it so important? Social issues that are...

Designing Health Communication Campaigns: What Works?
SAGE Publications (1992)
US$58.00

This important collection presents a comparative synthesis of what works and what does not in mass...

Combating AIDS: Communication Strategies in Action

Combating AIDS

Communication Strategies in Action

SAGE Publications (2002)
US$43.00

HIV/AIDS is a matter of global concern. The world is now more than 20 years into the crisis with no...