Mark Baker

Structured writing has never been more important or more confusing. We keep trying to do more and more with content, but we give ourselves less and less time to do it. Structured content can help keep your rhetoric on track and your processes efficient. But how does it do that and what is the relationship between rhetoric and process? It is easy to...

The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work...

Arrah Wanna (pronounced Arr-uh wa-nna) – (noun) A Baptist Church camp in the mountains where a fourteen-year-old, disillusioned believer is busted for drugs. Muleshoe – (pronounced Mule-shoo) (noun) A town in Texas that one must pass through to get to the crossroads if you’re going to meet up with the devil and have your wildest dreams come...