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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
McGraw-Hill Education (2006)
US$31.50

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into...

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review Press (2013)
US$24.99

Stop pushing products—and start cultivating relationships with the right customers. If you read...

Kotler On Marketing: How To Create, Win, and Dominate Markets

Kotler On Marketing

How To Create, Win, and Dominate Markets

Free Press (1999)
US$13.99

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million...

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

Alice M. Tybout, Tim Calkins and 1 more...
Wiley (2005)
US$30.99

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of...

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0

From Products to Customers to the Human Spirit

Wiley (2010)
US$21.99

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats...

Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0

Moving from Traditional to Digital

Wiley (2016)
US$21.99

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to...

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

Wiley (2003)
US$30.99

The most renowned figure in the world of marketing offers the new rules to the game for marketing...

Kellogg on Marketing
Wiley (2010)
US$26.50

The business classic, fully revised and updated for today's marketers The second edition of ...

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Wiley (2004)
US$26.50

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can...

Social Marketing: Behavior Change for Social Good

Social Marketing (6th ed.)

Behavior Change for Social Good

SAGE Publications (2019)
US$87.00

Successful social marketing holds the power to change the world.  For almost two decades, Social...