Advertising & Promotion

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Predatory Thinking: A Masterclass in Out-thinking the Competition

Predatory Thinking

A Masterclass in Out-thinking the Competition

Pan Macmillan (2013)
US$11.68

A masterclass in out-thinking the competition.

Positioning: The Battle for Your Mind, 20th Anniversary Edition
US$26.10

“Ries and Trout taught me everything I know about branding, marketing, and product management. When...

Scientific Advertising
US$6.92

The time has come when advertising has in some hands reached the status of a science. It is based on...

Advertising Media Planning: A Brand Management Approach

Advertising Media Planning (4th ed.)

A Brand Management Approach

Larry Kelley, Kim Sheehan and 1 more...
US$68.86

The planning and placement of advertising media is a multibillion dollar business that critically...

Contagious: Why Things Catch On

Contagious

Why Things Catch On

US$12.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

US$15.39

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

The Art of Hustling: Sell or Surrender
US$9.55

Persuasiveness. Influence. A certain something that makes it impossible for people to say no. ...

Crossing the Chasm: Marketing and Selling Technology Project

Crossing the Chasm

Marketing and Selling Technology Project

HarperCollins (2009)
US$13.51

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. ...

Diffusion of Innovations, 5th Edition
Free Press (2003)
US$25.99

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. ...

Ambient Findability: What We Find Changes Who We Become

Ambient Findability

What We Find Changes Who We Become

US$23.99

How do you find your way in an age of information overload? How can you filter streams of complex...