Consumer Behavior

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Consumer Identites: Agency, Media and Digital Culture

Consumer Identites

Agency, Media and Digital Culture

US$74.00

Consumer Identities explores the notion of agency by tracing the role and activities of consumers...

Influence: The Psychology of Persuasion

Influence

The Psychology of Persuasion

HarperCollins (2009)
US$14.26

Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how...

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion

A Revolutionary Way to Influence and Persuade

US$9.87

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the...

Freakonomics Rev Ed: (and Other Riddles of Modern Life)

Freakonomics Rev Ed

(and Other Riddles of Modern Life)

HarperCollins (2010)
US$13.99

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in...

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

US$11.99

In this highly informative and entertaining book, the founder of the vibrant new field of...

Hooked: How to Build Habit-Forming Products

Hooked

How to Build Habit-Forming Products

US$18.32

Nir Eyal reveals how successful companies create products people can't put down - and shows how you...

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46...

The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World

The Supply Chain Revolution

Innovative Sourcing and Logistics for a Fiercely Competitive World

AMACOM (2017)
US$30.00

It’s time to flip conventional thinking and view your supply chain as more than just a means to cut...

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses

AMACOM (2015)
US$20.99

You don’t have to choose between acting sustainably and profiting wildly! Learn the secrets of these...

Contagious: Why Things Catch On

Contagious

Why Things Catch On

US$12.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....