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Media Law: A Practical Guide (Revised Edition)

Media Law

A Practical Guide (Revised Edition)

Peter Lang (2019)
US$69.95

This book provides a clear and concise explanation of media law principles. It focuses on the...

Why We Buy: The Science Of Shopping

Why We Buy

The Science Of Shopping

Simon & Schuster (2000)
US$12.99

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic,...

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Crown Publishing Group (2006)
US$14.55

Why are people around the world so very different? What makes us live, buy, even love as we do? The...

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

Henry Holt and Co. (2007)
US$16.09

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

The Copywriter's Toolkit

The Complete Guide to Strategic Advertising Copy

Wiley (2012)
US$61.65

Written from a real-world perspective by an award-winning copywriter/producer/director, this...

Youtility: Why Smart Marketing Is about Help Not Hype

Youtility

Why Smart Marketing Is about Help Not Hype

Penguin Publishing Group (2013)
US$6.06

The difference between helping and selling is just two letters If you're wondering how to make...

The Artist in the Machine: The World of AI-Powered Creativity

The Artist in the Machine

The World of AI-Powered Creativity

The MIT Press (2019)
US$29.99

An authority on creativity introduces us to AI-powered computers that are creating art, literature,...

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Hypnotic Writing

How to Seduce and Persuade Customers with Only Your Words

Wiley (2007)
US$17.50

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to...

Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know

Art of Client Service

54 Things Every Advertising & Marketing Professional Should Know

Dearborn Trade Publishing (2003)
US$19.95

Account executives, and anyone else who deals with clients, will find themselves flinching,...

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

Wiley (2002)
US$50.99

An Adweek Book Master the techniques that top companies use to spark creativity In today's...