Business Strategies for Satellite Systems

To be successful in today’s satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author’s more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives.

This unique resourcecombines the essentials of strategy development and project management in oneintegrated approach. You find in-depth coverage of each building block of thisapproach from the perspective of business and industry managers. By showing youhow to determine customer needs, the book enables you to formulate the goalsthat define success. It also explains the critical role of team management andemphasizes the importance of team communications. Detailed coverage of fundingstrategies, techniques for developing optimum architectures andinfrastructures, and methods for measuring overall performance, all combine tomake this book an excellent guide to business success in satellite systemventures. The book closes with a comprehensive case study of digital satelliteradio systems and a prognosis for the future of satellite systems.Contents:Satellite BusinessToday - Introduction. The Changing Role of Satellite Systems. Major marketsegments. Transition towards Stand-Alone Businesses.Recent Stand-Alone BusinessExperiences - Major Direct-to-User Systems. Lessons for the future. Integrated BusinessStrategy Process - An Organizational Paradigm Combining Strategy Development Business Planningand Project Management.Business StrategyDevelopment - Through External and Internal Environment Analyses. MarketShare and Risk Analyses. Business Plan Development -Target Audience. The Plan a Microcosm of the Future Organization.Planning the System -The Binding Force for Multiple Functions. Alternative Architectures. DesignOptimizations. Market-Responsive Engineering Requirements. Engineering theSystem - Measures for Engineering Success, types of infrastructures, Consumer Equipmentdevelopment Spacecraft requirements andprograms .System Operations - SatelliteNetwork Operation. Content Management.Managing for Success -Visionaries and Leaders. Managing for Success through IBSP Interactions.Monitoring Tools.Case Studies of DigitalRadio Systems.Future Evolution.D. K. Sachdevhas more than 40 years experiencein the satellite and telecommunication organizations and industries in the United States and India. He is thepresident of SpaceTel ConsultancyLLC, Vienna, Virginia, which provides management and engineer support fortelecommunications, and broadcast companies. He is also an adjunct professor atGeorge Mason University, where he teaches graduate classes on systems engineering for telecommunications and onproject management. In 2003 he received the Arthur C. Clarke Foundation’s Innovation award for his “creative andinnovative prowess in the field of satellite communications for many years andculminating in the engineering implementation of the world’s first operatingdirect broadcast radio satellite system.” A Senior Member of the IEEE, he is a graduate of Allahabad Universityand holds a post-graduate diploma in electrical communication engineering fromthe Indian Institute of Science, Bangalore, India.