Fashion Management

A Strategic Approach

by Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee

Subject categories
ISBNs
  • 9781137508188
  • 9781137508195

The first strategic management text catering specifically for students hoping to work in the fashion industry.


  • Macmillan Education UK; October 2018
  • ISBN: 9781137508195
  • Read online, or download in secure PDF format
  • Title: Fashion Management
  • Author: Rosemary Varley; Ana Roncha; Natascha Radclyffe-Thomas; Liz Gee
  • Imprint: Red Globe Press
Subject categories
ISBNs
  • 9781137508188
  • 9781137508195

About The Author

Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.

Ana Roncha leads the MA Strategic Fashion Marketing course at London College of Fashion, having previously been a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.

Natascha Radclyffe-Thomas is Reader in Marketing and Sustainable Business at the British School of Fashion, and has extensive international experience having taught fashion, both studio-based and theoretical, in the UK, Asia and the US

Liz Gee is Associate Dean of the London College of Fashion Business School, and she is a fellow of the Institute of Chartered Accountants.

Subject categories
ISBNs
  • 9781137508188
  • 9781137508195