Thinking, Fast and Slow

by Daniel Kahneman

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

  • Penguin Books Ltd; November 2011
  • ISBN: 9780141918921
  • Read online, or download in secure ePub format
  • Title: Thinking, Fast and Slow
  • Author: Daniel Kahneman
  • Imprint: Penguin

In The Press

Absorbing, intriguing...By making us aware of our minds' tricks, Kahneman hopes to inspire individuals and organisations to identify strategies to outwit them

About The Author

Daniel Kahneman is a Senior Scholar at Princeton University, and Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002.

Customer Reviews

Max H.
Verified Buyer
Totally great!
If you are hesitating whether to buy it or not (as I did) - do not hesitate!
Verified Buyer
A must read book.. we are not as "smart" as we think
It is an enlightening book! all our unknown mental biases come out in this master piece! they are exposed so we can THINK SLOW