Managing Innovation Within Networks

by Wim Biemans

Series: Routledge Library Editions: The Economics and Business of Technology (No. 7)

Subject categories
ISBNs
  • 9781138573628
  • 9781351330442
  • 9781351330435

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Subject categories
ISBNs
  • 9781138573628
  • 9781351330442
  • 9781351330435
Subject categories
ISBNs
  • 9781138573628
  • 9781351330442
  • 9781351330435