Zooming In

Micro-Scale Perspectives on Cognition, Translation and Cross-Cultural Communication

by Zoltan Kövecses, Michal Borodo, Wojciech Wachowski

Series: Intercultural Studies and Foreign Language Learning

This book explores the influence of culture and cognition on translation and communication and brings together revised versions of papers delivered at the First International TransLingua Conference, organized in 2015 by the Institute of Modern Languages and Applied Linguistics and the Department of English at Kazimierz Wielki University in Bydgoszcz, Poland. The volume investigates various languages and cultures (including Japanese, Hungarian, English, Czech, Polish, German and Swahili) and examines a range of linguistic and translation issues from a micro-scale perspective. Alongside these case studies, it also includes reflections by two internationally renowned scholars, Elzbieta Tabakowska and Zoltán Kövecses, on the interplay between language, culture and cognition and the influence of collective and individual memory on translation.


  • Peter Lang; August 2017
  • ISBN: 9781787077027
  • Edition: 1
  • Read online, or download in secure ePub format
  • Title: Zooming In
  • Series: Intercultural Studies and Foreign Language Learning
  • Author: Zoltan Kövecses (ed.); Michal Borodo (ed.); Wojciech Wachowski (ed.)
  • Imprint: Peter Lang Ltd, International Academic Publishers

About The Author

Wojciech Wachowski is Assistant Professor in the Institute of Modern Languages and Applied Linguistics at Kazimierz Wielki University, Bydgoszcz. He has published on various topics in linguistics, particularly cognitive linguistics and sociolinguistics. His main research interests include metonymy and metaphor, and teacher and translator training.

Zoltán Kövecses is Professor of Linguistics in the Department of American Studies at Eötvös Loránd University, Budapest. His main research interests include the theory of metaphor and metonymy, the conceptualization of emotions, the relationship between cognition and culture, and the issue of cultural variation in metaphor. His books include Where Metaphors Come From (2015), Language, Mind and Culture: A Practical Introduction (2006), Metaphor in Culture: Universality and Variation (2005), Metaphor: A Practical Introduction (2002/2010) and Metaphor and Emotion (2000). He received the Charles Simonyi Award in 2008.

Michal Borodo is Assistant Professor in the Institute of Modern Languages and Applied Linguistics at Kazimierz Wielki University, Bydgoszcz, where he is also Head of Postgraduate Studies in Translating and Interpreting. He has published on various topics in translation studies and his main research interests include translation and language in the context of globalization and glocalization, the translation of children’s literature and comics, and translator training. His monograph, Translation, Globalization and Younger Audiences: The Situation in Poland, is forthcoming in 2017.