Adam Lindgreen

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Managing Market Relationships: Methodological and Empirical Insights

Managing Market Relationships

Methodological and Empirical Insights

Taylor and Francis (2017)
AU$62.00

Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why...

Memorable Customer Experiences: A Research Anthology
Taylor and Francis (2016)
AU$78.00

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst...

The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

The New Cultures of Food

Marketing Opportunities from Ethnic, Religious and Cultural Diversity

Taylor and Francis (2016)
AU$78.00

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and...

The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply

The Crisis of Food Brands

Sustaining Safe, Innovative and Competitive Food Supply

Taylor and Francis (2016)
AU$81.40

Food and agribusiness is one of the fastest changing global markets; change that is driven by...

A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Philip Kotler, François Maon and 1 more...
Taylor and Francis (2016)
AU$234.29

Corporate social responsibility has grown into a global phenomenon that encompasses businesses,...

Sustainable Value Chain Management: A Research Anthology

Sustainable Value Chain Management

A Research Anthology

François Maon, Sankar Sen and 1 more...
Taylor and Francis (2016)
AU$274.99

The way organizations manage their value chain has changed dramatically over the past decade. Today,...

Market Orientation: Transforming Food and Agribusiness around the Customer

Market Orientation

Transforming Food and Agribusiness around the Customer

Martin Hingley, Paul Custance and 1 more...
Taylor and Francis (2016)
AU$78.00

Marketing orientation is both the key objective of most food producers and their biggest challenge....

A Stakeholder Approach to Managing Food: Local, National, and Global Issues

A Stakeholder Approach to Managing Food

Local, National, and Global Issues

Taylor and Francis (2016)
AU$234.29

This research anthology explores the concept of food production and supply, from farm gate to plate,...

Communicating Corporate Social Responsibility in the Digital Era
Taylor and Francis (2017)
AU$203.50

Although literature on corporate social responsibility is vast, research into the use and...

Contextual Embeddedness of Women's Entrepreneurship: Going Beyond a Gender Neutral Approach

Contextual Embeddedness of Women's Entrepreneurship

Going Beyond a Gender Neutral Approach

Taylor and Francis (2018)
AU$203.50

Contextual Embeddedness of Women’s Entrepreneurship brings together a range of research that...