Gerard J. Tellis

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Unrelenting Innovation: How to Create a Culture for Market Dominance

Unrelenting Innovation

How to Create a Culture for Market Dominance

Wiley (2012)
AU$60.45

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted...

Effective Advertising: Understanding When, How, and Why Advertising Works

Effective Advertising

Understanding When, How, and Why Advertising Works

SAGE Publications (2003)
AU$99.50

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes...

The SAGE Handbook of Advertising
SAGE Publications (2007)
AU$131.28

Advertising is a field that has attracted a great deal of academic attention, but to date there has...