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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Harvard Business Review Press (2014)
AU$50.93

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46...

Blue Ocean Shift
Pan Macmillan UK (2017)
AU$16.99

"This invaluable guide will be empowering to business-minded readers." Publishers Weekly Drawing...

Blue Ocean Leadership (Harvard Business Review Classics)
Harvard Business Review Press (2017)
AU$15.75

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing...

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

Harvard Business Review Press (2017)
AU$40.01

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. ...

Red Ocean Traps (Harvard Business Review Classics)
Harvard Business Review Press (2017)
AU$15.75

As established markets become less profitable, companies increasingly need to find ways to create...

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)
Harvard Business Review Press (2017)
AU$63.06

Chart a path to creating uncontested market space and winning the future. This collection of work by...

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)
Harvard Business Review Press (2017)
AU$78.82

Chart a path to creating uncontested market space and winning the future. This collection of work by...

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)
Harvard Business Review Press (2017)
AU$63.06

Chart a path to creating uncontested market space and winning the future. This collection of work by...

Blue Ocean Classics
Harvard Business Review Press (2019)
AU$31.52

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with...

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
Harvard Business Review Press (2011)
AU$40.01

Most company's change initiatives fail. Yours don't have to. If you read nothing else on change...