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Handbook of Research on Retailing
Edward Elgar Publishing (2018)
AU$96.23

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional...

The Connected Customer: The Changing Nature of Consumer and Business Markets

The Connected Customer

The Changing Nature of Consumer and Business Markets

Taylor and Francis (2010)
AU$77.31

In today’s connected consumer environment, customers are better informed and harder to please, but...