John Karolefski

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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Consumer-Centric Category Management

How to Increase Profits by Managing Categories Based on Consumer Needs

ACNielsen, John Karolefski and 1 more...
Wiley (2006)
AU$98.95

In some parts of the world, especially in developing markets, category management today remains a...