Advertising & Promotion

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Positioning: The Battle for Your Mind, 20th Anniversary Edition
AU$40.23

“Ries and Trout taught me everything I know about branding, marketing, and product management. When...

Scientific Advertising
AU$10.66

The time has come when advertising has in some hands reached the status of a science. It is based on...

Advertising Media Planning: A Brand Management Approach

Advertising Media Planning (4th ed.)

A Brand Management Approach

Larry Kelley, Kim Sheehan and 1 more...
AU$107.83

The planning and placement of advertising media is a multibillion dollar business that critically...

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

AU$23.72

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

The Art of Hustling: Sell or Surrender
AU$12.64

Persuasiveness. Influence. A certain something that makes it impossible for people to say no. ...

Ambient Findability: What We Find Changes Who We Become

Ambient Findability

What We Find Changes Who We Become

AU$30.79

How do you find your way in an age of information overload? How can you filter streams of complex...

Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know

Art of Client Service

54 Things Every Advertising & Marketing Professional Should Know

AU$30.75

Account executives, and anyone else who deals with clients, will find themselves flinching,...

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

Wiley (2002)
AU$100.05

An Adweek Book Master the techniques that top companies use to spark creativity In today's...

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

Affiliate Millions

Make a Fortune using Search Marketing on Google and Beyond

Wiley (2007)
AU$42.85

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Wiley (2007)
AU$41.75

Great copy is the heart and soul of the advertising business. In this practical guide, legendary...