Public relations. Industrial publicity

149 titles from eBooks.com

New Releases

Language

Ebook Format

DRM

Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
Kogan Page (2008)
AU$34.13

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it...

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
Business Expert Press (2014)
AU$32.31

Contemporary public relations practice has developedover the last several decades from the weak...

Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself

Dirty Little Secrets of Buzz

How to Attract Massive Attention for Your Business, Your Product, or Yourself

Sourcebooks, Inc. (2008)
AU$21.04

In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh,...

New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

New Strategies for Reputation Management

Gaining Control of Issues, Crises & Corporate Social Responsibility

Kogan Page (2009)
AU$34.13

This book explores the very important area of corporate communications and aims to delve into the...

Corporate Public Affairs: Interacting With Interest Groups, Media, and Government

Corporate Public Affairs

Interacting With Interest Groups, Media, and Government

Taylor and Francis (2005)
AU$103.76

Corporate Public Affairs explores the increasing interest in public affairs by today's...

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media

Online Public Relations (2nd ed.)

A Practical Guide to Developing an Online Strategy in the World of Social Media

Kogan Page (2009)
AU$34.13

Online Public Relations provides a practical guide to public relations and the Internet. Endorsed...

Crisis Communications: A Casebook Approach

Crisis Communications (2nd ed.)

A Casebook Approach

Lawrence Erlbaum Associates (2002)
AU$42.02

This volume presents case studies of organizational and individual problems that may become crises,...

The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice
Taylor and Francis (2008)
AU$181.09

Expanding on the theoretical framework for studying and practicing public relations around the...

Public Relations Strategy
Kogan Page (2009)
AU$34.13

Public Relations Strategy links models and theories of strategic management to the PR function and...

Practical Techniques for Effective Lobbying
Thorogood Publishing (2005)
AU$113.27

The government makes thousands of decisions everyday - on policy, legislation and regulation. While...