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Hooked: How to Build Habit-Forming Products

Hooked

How to Build Habit-Forming Products

AU$14.99

Nir Eyal reveals how successful companies create products people can't put down - and shows how you...

Scientific Advertising
AU$10.63

The time has come when advertising has in some hands reached the status of a science. It is based on...

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

AU$23.65

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Hypnotic Writing

How to Seduce and Persuade Customers with Only Your Words

Wiley (2007)
AU$34.05

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to...

Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know

Art of Client Service

54 Things Every Advertising & Marketing Professional Should Know

AU$30.66

Account executives, and anyone else who deals with clients, will find themselves flinching,...

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

AU$24.58

Why are people around the world so very different? What makes us live, buy, even love as we do? The...

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

Wiley (2002)
AU$100.05

An Adweek Book Master the techniques that top companies use to spark creativity In today's...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Wiley (2007)
AU$41.75

Great copy is the heart and soul of the advertising business. In this practical guide, legendary...

Luxury Fashion Branding: Trends, Tactics, Techniques

Luxury Fashion Branding

Trends, Tactics, Techniques

AU$64.89

This groundbreaking fashion branding and management text brings an analytical business dimension to...

Narrative and Media
AU$37.40

This 2006 book applies narrative theory to media texts, including film, television, radio,...