How to Do Media and Cultural Studies (2nd ed.)

by Jane Stokes

Preview
The Second Edition of this student favourite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question to designing the project and writing it up. It gives students a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters.

Now 20% bigger, new features include:

• Brand new chapters on the how and why of researching media and culture

• All new case studies spotlighting the international media landscape

• Online readings showing how methods get used in real research

• Essential new material on ethnography, digital content analysis, online surveys and researching blogs.

Perfect for students of all ranges, How to Do Media and Cultural Studies continues to provide the clearest and most accessible guide to media and cultural studies as students embark on their own research.


  • SAGE Publications; November 2012
  • ISBN: 9781446271704
  • Edition: 2
  • Read online, or download in secure PDF or secure ePub format
  • Title: How to Do Media and Cultural Studies
  • Author: Jane Stokes
  • Imprint: SAGE Publications Ltd

In The Press

Extensive, well-structured, and eloquently written, the second edition of Jane Stokes' How to Do Media and Cultural Studies is an indispensable introduction to the theories, practices, and methods of media and cultural analysis. Students wanting to attain an understanding of how to present their work and how they might come to know and do media and cultural studies must read this book.
John Armitage
Professor of Media, Northumbria University


This no nonsense, up-to-the-moment text cuts-to the-chase about how to conduct a research study. Jane Stokes effortlessly and expertly takes the reader by the hand and walks them through the principles, methods and practices of executing 'good' media and cultural studies. If any book can relieve anxieties about actually doing research this is it. Accessible, informed, incredibly useful.
Professor Simon Cottle
School of Journalism, Media and Cultural Studies, Cardiff University


This is the best book available for students facing up to the challenge of writing a dissertation about media and communication. Jane Stokes introduces a wide range of methods for researching audiences, industries and texts, and guides the student through detailed discussion of well-chosen case studies and examples.
Graham Meikle
University of Stirling