The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

by Eric Ries

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

  • Penguin Books Ltd; October 2011
  • ISBN: 9780670921621
  • Read online, or download in secure ePub format
  • Title: The Lean Startup
  • Author: Eric Ries
  • Imprint: Penguin

In The Press

I know of no better guide to improve the odds of a startup's success'

About The Author

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.