Advertising and Consumer Society

A Critical Introduction

by Nicholas Holm

Subject categories
ISBNs
  • 9781137471741
  • 9781137471758

An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.


  • Macmillan Education UK; April 2018
  • ISBN: 9781137471758
  • Read online, or download in secure PDF format
  • Title: Advertising and Consumer Society
  • Author: Nicholas Holm
  • Imprint: Red Globe Press
Subject categories
ISBNs
  • 9781137471741
  • 9781137471758

About The Author

Nick Holm is Lecturer of Media Studies at Massey University, New Zealand.

Subject categories
ISBNs
  • 9781137471741
  • 9781137471758