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1 - 10 of 11 results

Handbook of Strategic e-Business Management
Springer Berlin Heidelberg (2013)
CA$277.77

Addressing strategic, operational and cutting-edge topics, this book offers a comprehensive and...

Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications
Springer Berlin Heidelberg (2010)
CA$248.53

These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD)...

Management Intelligent Systems: First International Symposium

Management Intelligent Systems

First International Symposium

Springer Berlin Heidelberg (2012)
CA$277.77

The 2012 International Symposium on Management Intelligent Systems is believed to be the first...

Advances in National Brand and Private Label Marketing: Second International Conference, 2015
Springer International Publishing (2015)
CA$160.81

This book presents the latest research and recent studies in the field of national brand and private...

Online Brand Communities: Using the Social Web for Branding and Marketing

Online Brand Communities

Using the Social Web for Branding and Marketing

Springer International Publishing (2015)
CA$102.33

This book presents and analyzes the concept of online brand communities, an emerging and exciting...

Advances in National Brand and Private Label Marketing: Third International Conference, 2016
Springer International Publishing (2016)
CA$146.19

This book presents the latest research on national brand and private label marketing, in the form of...

Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018
Springer International Publishing (2018)
CA$175.43

This book presents the latest research on national brand and private label marketing – in a...

Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019
Springer International Publishing (2019)
CA$160.81

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic...

Management Intelligent Systems: Second International Symposium

Management Intelligent Systems

Second International Symposium

Springer International Publishing (2013)
CA$219.29

This symposium was born as a research forum to present and discuss original, rigorous and...

National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

National Brands and Private Labels in Retailing

First International Symposium NB&PL, Barcelona, June 2014

Springer International Publishing (2014)
CA$146.19

This book presents latest findings on brand marketing in retail. In times of economic downturn a...