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Advances in National Brand and Private Label Marketing: Second International Conference, 2015
Springer International Publishing (2015)
CA$160.81

This book presents the latest research and recent studies in the field of national brand and private...

Advances in National Brand and Private Label Marketing: Third International Conference, 2016
Springer International Publishing (2016)
CA$146.19

This book presents the latest research on national brand and private label marketing, in the form of...

Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018
Springer International Publishing (2018)
CA$175.43

This book presents the latest research on national brand and private label marketing – in a...

Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019
Springer International Publishing (2019)
CA$160.81

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic...

National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

National Brands and Private Labels in Retailing

First International Symposium NB&PL, Barcelona, June 2014

Springer International Publishing (2014)
CA$146.19

This book presents latest findings on brand marketing in retail. In times of economic downturn a...

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
Springer International Publishing (2017)
CA$160.81

This book presents the latest research on national brand and private label marketing - a collection...