Social Cognition (4th ed.)

From brains to culture

Susan T. (Tufts) Fiske,

Social Cognition: From brains to culture
 
 

The social world is complicated and our minds are limited, so we take shortcuts. You have to make quick decisions – this person is dangerous, this one is not. The shortcuts we take mostly work well enough, because, after all, we survive. But some are deeply unjust, including racial or social class categories or other unfair stereotypes.

This book will help you understand how these shortcuts work, why they exist, and how they are changing. 

There are examples in each chapter which
* Show applications in the real world to help with your understanding
* Highlight significant pieces of research to help you demonstrate knowledge of a wide range of sources
* Explain researching in social cognition to improve your skills and give ideas for your own research.

Check out the accompanying online resources for more.



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