Advertising & Promotion

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Predatory Thinking: A Masterclass in Out-thinking the Competition

Predatory Thinking

A Masterclass in Out-thinking the Competition

Pan Macmillan (2013)
CA$13.99

A masterclass in out-thinking the competition.

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

CA$14.99

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever....

Positioning: The Battle for Your Mind, 20th Anniversary Edition
CA$34.78

“Ries and Trout taught me everything I know about branding, marketing, and product management. When...

Scientific Advertising
CA$9.22

The time has come when advertising has in some hands reached the status of a science. It is based on...

The Art of Hustling: Sell or Surrender
CA$11.49

Persuasiveness. Influence. A certain something that makes it impossible for people to say no. ...

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

CA$10.99

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

Advertising Media Planning: A Brand Management Approach

Advertising Media Planning (4th ed.)

A Brand Management Approach

Larry Kelley, Kim Sheehan and 1 more...
CA$92.49

The planning and placement of advertising media is a multibillion dollar business that critically...

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point

How Little Things Can Make a Big Difference

CA$14.99

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold,...

Crossing the Chasm: Marketing and Selling Technology Project

Crossing the Chasm

Marketing and Selling Technology Project

HarperCollins (2009)
CA$11.99

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. ...

Ambient Findability: What We Find Changes Who We Become

Ambient Findability

What We Find Changes Who We Become

CA$23.99

How do you find your way in an age of information overload? How can you filter streams of complex...