Transglobal Fashion Narratives

Clothing Communication, Style Statements and Brand Storytelling

by Anne Peirson-Smith, Joseph H. II Hancock

Everywhere we look, people are using fashion to communicate self and society—who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.

  • Intellect Books Ltd; June 2018
  • ISBN: 9781783208463
  • Edition: 1
  • Read online, or download in secure PDF or secure ePub format
  • Title: Transglobal Fashion Narratives
  • Author: Anne Peirson-Smith (ed.); Joseph H. II Hancock (ed.)
  • Imprint: Intellect

About The Author

Anne Peirson-Smith, Ph.D. is an Assistant Professor in the Department of English, City University of Hong Kong, teaching and researching fashion communication and branding, creative industries, popular culture, public relations and advertising.Joseph H. Hancock II, Ph.D. is a Professor at Drexel University. He is the editor of the journal Fashion, Style & Popular Culture.