Jonah Berger

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Contagious: Why Things Catch On

Contagious

Why Things Catch On

Simon & Schuster (2013)
13,77 €

New York Times bestseller W hat makes things popular? If you said advertising, think again....

Invisible Influence: The Hidden Forces that Shape Behavior

Invisible Influence

The Hidden Forces that Shape Behavior

Simon & Schuster (2016)
12,71 €

Jonah Berger, the bestselling author of Contagious , explores the subtle, secret influences that...

The Catalyst: How to Change Anyone's Mind

The Catalyst

How to Change Anyone's Mind

Simon & Schuster (2020)
13,77 €

From the author of New York Times bestsellers Contagious and Invisible Influence comes a...