Consumer Behavior

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Consumer Identites: Agency, Media and Digital Culture

Consumer Identites

Agency, Media and Digital Culture

76,16 €

Consumer Identities explores the notion of agency by tracing the role and activities of consumers...

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion

A Revolutionary Way to Influence and Persuade

13,74 €

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the...

Influence: The Psychology of Persuasion

Influence

The Psychology of Persuasion

HarperCollins (2009)
15,00 €

Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how...

Freakonomics Rev Ed: (and Other Riddles of Modern Life)

Freakonomics Rev Ed

(and Other Riddles of Modern Life)

HarperCollins (2010)
14,72 €

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in...

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

12,62 €

In this highly informative and entertaining book, the founder of the vibrant new field of...

Hooked: How to Build Habit-Forming Products

Hooked

How to Build Habit-Forming Products

10,99 €

Nir Eyal reveals how successful companies create products people can't put down - and shows how you...

Phishing for Phools: The Economics of Manipulation and Deception

Phishing for Phools

The Economics of Manipulation and Deception

19,03 €

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with...

Affluenza: How Overconsumption Is Killing Us--and How to Fight Back

Affluenza (3rd ed.)

How Overconsumption Is Killing Us--and How to Fight Back

John de Graaf, David Wann and 1 more...
16,97 €

NEW EDITION, REVISED AND UPDATED affluenza, n. a painful, contagious, socially transmitted...

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46...

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

20,03 €

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over...