Public Relations

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Media Relations: Issues and strategies

Media Relations (2nd ed.)

Issues and strategies

Allen & Unwin (2012)
17,71 €

A thorough introduction to the essential skills of working with the media for public relations...

Public Relations: Theory and Practice

Public Relations (4th ed.)

Theory and Practice

Allen & Unwin (2014)
25,57 €

The leading introduction to public relations has been thoroughly revised and updated to reflect best...

Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
Kogan Page (2008)
21,73 €

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it...

Public Relations For Dummies
Wiley (2006)
13,99 €

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you...

In the Line of Fire: How to Handle Tough Questions...When It Counts

In the Line of Fire

How to Handle Tough Questions...When It Counts

Pearson Education (2005)
24,66 €

Jerry Weissman has made a career of coaching nearly 500 execs on their IPO roadshows, the most...

Letting Go of the Words: Writing Web Content that Works

Letting Go of the Words

Writing Web Content that Works

Elsevier Science (2007)
47,54 €

"Redish has done her homework and created a thorough overview of the issues in writing for the Web....

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Naked Conversations

How Blogs are Changing the Way Businesses Talk with Customers

Wiley (2006)
17,99 €

From the creator of the number one business blog comes a powerful exploration of how, and why,...

PR 2.0: New Media, New Tools, New Audiences

PR 2.0

New Media, New Tools, New Audiences

Pearson Education (2008)
28,96 €

Praise for PR 2.0   “An ‘easy read’ filled with practical examples of how marketing...

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Putting the Public Back in Public Relations

How Social Media Is Reinventing the Aging Business of PR

Pearson Education (2009)
32,17 €

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's...

The Public Relations Writer's Handbook: The Digital Age

The Public Relations Writer's Handbook (2nd ed.)

The Digital Age

Merry Aronson, Don Spetner and 1 more...
Wiley (2007)
30,99 €

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step...