Winning in Service Markets

Success through People, Technology and Strategy

by Jochen Wirtz

Subject categories
ISBNs
  • 9781944659042
  • 9781944659073
-->

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived fr

  • World Scientific Publishing Company; December 2016
  • ISBN: 9781944659073
  • Read online, or download in secure PDF format
  • Title: Winning in Service Markets
  • Author: Jochen Wirtz
  • Imprint: WS PROFESSIONAL
Subject categories
ISBNs
  • 9781944659042
  • 9781944659073
Subject categories
ISBNs
  • 9781944659042
  • 9781944659073