Services Marketing (8th ed.)

People, Technology, Strategy

by Jochen Wirtz,

Subject categories
ISBNs
  • 9781944659004
  • 9781944659035
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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  • World Scientific Publishing Company; March 2016
  • ISBN: 9781944659035
  • Edition: 8
  • Read online, or download in secure PDF format
  • Title: Services Marketing
  • Author: Jochen Wirtz; Christopher Lovelock
  • Imprint: WSPC (US)
Subject categories
ISBNs
  • 9781944659004
  • 9781944659035
Subject categories
ISBNs
  • 9781944659004
  • 9781944659035