Advertising & Promotion

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Predatory Thinking: A Masterclass in Out-thinking the Competition

Predatory Thinking

A Masterclass in Out-thinking the Competition

Pan Macmillan (2013)
£8.99

A masterclass in out-thinking the competition.

Positioning: The Battle for Your Mind, 20th Anniversary Edition
£23.92

“Ries and Trout taught me everything I know about branding, marketing, and product management. When...

Scientific Advertising
£6.34

The time has come when advertising has in some hands reached the status of a science. It is based on...

Diffusion of Innovations, 5th Edition
Free Press (2003)
£9.98

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. ...

The Art of Hustling: Sell or Surrender
£8.00

Persuasiveness. Influence. A certain something that makes it impossible for people to say no. ...

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

£14.10

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

Advertising Media Planning: A Brand Management Approach

Advertising Media Planning (4th ed.)

A Brand Management Approach

Larry Kelley, Kim Sheehan and 1 more...
£52.99

The planning and placement of advertising media is a multibillion dollar business that critically...

Ambient Findability: What We Find Changes Who We Become

Ambient Findability

What We Find Changes Who We Become

£20.39

How do you find your way in an age of information overload? How can you filter streams of complex...

Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know

Art of Client Service

54 Things Every Advertising & Marketing Professional Should Know

£18.28

Account executives, and anyone else who deals with clients, will find themselves flinching,...

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

The Do-It-Yourself Lobotomy

Open Your Mind to Greater Creative Thinking

Wiley (2002)
£47.50

An Adweek Book Master the techniques that top companies use to spark creativity In today's...