Consumer Behavior

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Consumer Identites: Agency, Media and Digital Culture

Consumer Identites

Agency, Media and Digital Culture

£69.60

Consumer Identities explores the notion of agency by tracing the role and activities of consumers...

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

The Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

£11.07

In this highly informative and entertaining book, the founder of the vibrant new field of...

Hooked: How to Build Habit-Forming Products

Hooked

How to Build Habit-Forming Products

£3.99

Nir Eyal reveals how successful companies create products people can't put down - and shows how you...

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46...

Overdressed: The Shockingly High Cost of Cheap Fashion

Overdressed

The Shockingly High Cost of Cheap Fashion

£13.85

Until recently, Elizabeth Cline was a typical American consumer. She’d grown accustomed to shopping...

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

£17.58

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over...

The New Digital Age: Reshaping the Future of People, Nations and Business

The New Digital Age

Reshaping the Future of People, Nations and Business

£3.49

'This is the most important - and fascinating - book yet written about how the digital age will...

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Why are people around the world so very different? What makes us live, buy, even love as we do? The...

Grown Up Digital: How the Net Generation is Changing Your World
£26.60

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has...

The Everything Store: Jeff Bezos and the Age of Amazon
Transworld (2013)
£5.81

**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though...