There has never been a greater need for musicians to understand the music business than now, when emerging technologies make it possible for artists to act as their own record labels, and new contracts are structured to grab the biggest slice of an artist's revenue pie. But in a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in a language they understand.
Written by a professional musician for other musicians, Business Basics for Musicians is the layperson's guide to the music industry. In a conversational tone and an easy-to-scan format, it simplifies five vital areas in which musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyright to record deals, managers, merchandising, and doing it yourself is covered.
With interviews, anecdotes, and review quizzes, this must-have manual will help artists master business essentials quickly so they can get back to doing what they love best – creating music.
Hal Leonard; August 2015
- ISBN: 9781495050374
- Read online, or download in secure ePub format
- Title: Business Basics for Musicians
Series: Music Pro Guides
- Author: Bobby Borg
Imprint: Hal Leonard
About The Author
Bobby Borg (Los Angeles, CA) is a former major label, independent, and DIY artist who has worked with the most respected managers, producers, and A&R executives in the music industry. He teaches at Musicians Institute and UCLA Extension and speaks at prominent schools worldwide. Borg is the author of The Musician's Handbook, Music Marketing for the DIY Musician, and over 1 000 articles, and the founder of Bobby Borg Consulting, where he assists rising music professionals globally. His website is www.bobbyborg.com.