Marketing

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Quick Win B2B Sales: Answers to Your Top B2B Sales Questions

Quick Win B2B Sales

Answers to Your Top B2B Sales Questions

Oak Tree Press (2011)
10,29 €

QUICK WIN B2B SALES is aimed at sales professionals who are interested in new ways of boosting their...

Principles and Practice of Marketing
SAGE Publications (2013)
58,97 €

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will...

The Go-Giver: A Little Story About a Powerful Business Idea

The Go-Giver

A Little Story About a Powerful Business Idea

Penguin Books Ltd (2010)
9,49 €

'Most people just laugh when they hear that the secret to success is giving . . . Then again, most...

Poorly Made in China: An Insider's Account of the China Production Game

Poorly Made in China (2nd ed.)

An Insider's Account of the China Production Game

Wiley (2010)
9,50 €

An insider reveals what can—and does—go wrong when companies shift production to China In this...

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

HarperCollins (2014)
18,12 €

The bible for bringing cutting-edge products to larger markets—now revised and updated with new...

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand

Clarify Your Message So Customers Will Listen

HarperCollins Leadership (2017)
11,99 €

New York Times best-selling author Donald Miller uses the seven universal elements of powerful...

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Harvard Business Review Press (2014)
34,84 €

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46...

Marketing: An Introduction

Marketing (4th ed.)

An Introduction

SAGE Publications (2017)
51,95 €

An easy to use tool allowing students to switch from web resources to the print text and back again,...

Media Audiences: Effects, Users, Institutions, and Power

Media Audiences (2nd ed.)

Effects, Users, Institutions, and Power

SAGE Publications (2019)
75,73 €

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all...

Diffusion of Innovations, 5th Edition
Free Press (2003)
28,01 €

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. ...