The New Corporate Strategy

Strategy 03.07

by Jim Underwood

The New Corporate Strategy: Strategy 03.07
Fast track route to mastering corporate strategy

Covers the fundamentals of strategy, from global strategy tocomplexity and from decision making to implementing those decisions

Examples and lessons from some of the world's most successful (andnot-so-successful) businesses operating in the global high techindustry and the media and ideas from the smartest thinkersincluding Igor Ansoff, Peter Senge and Rosabeth Moss Kanter

Includes a glossary of key concepts and a comprehensive resourcesguide

ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

  • Wiley; December 2001
  • ISBN: 9781841123264
  • Edition: 1
  • Title: The New Corporate Strategy
  • Author: Jim Underwood
  • Imprint: Capstone

About The Author

DR JIM UNDERWOOD is a strategist and professor and lives in Irving, Texas. His consulting practice includes a number of major international firms. He is the author of Thriving In E-Chaos and co-authored The Significance Principle. He also writes for a number of magazines and journals.