Business Planning

Enterprise 02.09

by Patrick Forsyth

Subject categories
ISBNs
  • 1841123765
  • 9781841123158
  • 9781841123769
Fast track route to rock-solid business plans

Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

Includes a glossary of key concepts and a comprehensive resources guide


  • Wiley; February 2002
  • ISBN: 9781841123769
  • Edition: 1
  • Read online, or download in secure PDF format
  • Title: Business Planning
  • Author: Patrick Forsyth
  • Imprint: Capstone
Subject categories
ISBNs
  • 1841123765
  • 9781841123158
  • 9781841123769

About The Author

PATRICK FORSYTH runs Touchstone Training Consultancy, an independent firm specializing in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.