Hooked

How to Build Habit-Forming Products

by Nir Eyal

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.

INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE

Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick

* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App

* Explains how products influence our behaviour

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather


  • Penguin Books Ltd; November 2014
  • ISBN: 9780241971857
  • Read online, or download in secure ePub format
  • Title: Hooked
  • Author: Nir Eyal
  • Imprint: Penguin

In The Press

The book everyone in Silicon Valley is talking about