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Principles and Practice of Marketing
SAGE Publications (2013)
US$59.00

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will...

Oxford IB Diploma Programme: Mathematical Studies Standard Level Course Companion
OUP Oxford (2013)
US$49.05

The most comprehensive and correct syllabus coverage, with unrivalled guidance and support straight...

Consumer Behaviour
SAGE Publications (2019)
US$51.00

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to...

Key Concepts in Marketing
SAGE Publications (2009)
US$41.00

The extremely readable and accessible format brings the reader a wealth of information, and provides...

Consumer Behaviour
SAGE Publications (2016)
US$58.00

Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in...

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
SAGE Publications (2006)
US$29.00

This is the book marketing students have been waiting for. Packed full of lively debate and funny...

CIM Coursebook Marketing Essentials
Taylor and Francis (2012)
US$47.33

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning...

Marketing
SAGE Publications (2006)
US$27.00

The Sage Course Companion on Marketing is an accessible introduction to the subject that will help...

An Idea A Day: 365 great business ideas for each day of the year

An Idea A Day

365 great business ideas for each day of the year

Marshall Cavendish (2011)
US$22.79

Are you looking for a great idea or some inspiration to make your business more effective and...

Demarketing
Taylor and Francis (2013)
US$55.01

We all understand the basic principles underpinning marketing activity: to identify unfulfilled...